Compare shopping online with traditional shopping Essay

Compare shopping online with traditional shopping - Essay Example s to wider range of customers, convenience and pace in the experience of shopping at the cost of lack of physical touch of the products being purchased, alongside the incremental rates of credit card frauds and identity thefts. Traditional shopping compelled the customers to make endless trips to the stores to choose their most preferred products; such trips usually involved wastage of time in terms of commuting, waiting in lines etc. On the contrary, online shopping does not involve any commuting since the customer has the facility of making the desired purchase from the vicinity of his choice. This results in lesser wastage of any time and enables the user to choose a product from a wide range of categories under one platform. E-commerce Marketing and Optimization (2006) stated that the selection of the products can be done by means of a methodical approach of browsing in different categories; however the lack of touch and physical viewing of the objects by the customer might become an unpleasant surprise at delivery time. The trip to the retail stores makes the customer see the texture, different features of the objects in a more detailed manner rather than merely reading such information at a website. Retail stores only provide service to a certain range of customers that might be limited to a specific region and location, whereas online stores provide products and services to customer on a global level; such global access enables developing countries to attain the same quality of products that might be utilized by developed countries. One of the major issues in the increasing acceptance of online shopping is the rising rate of the credit card frauds and identity thefts. Srivastava, Kundu, Sural and Majumdar (2008) quoted research findings regarding the increasing losses to customers and organizations due to the occurrence of credit card frauds; $2.7 billion were recorded for the year 2005 while $3.0 billion in the year 2006. Credit card frauds and identity